DIGITAL WRITING &
BRAND ALIGNMENT
FOR NBC PROPERTIES
DIGITAL WRITING &
BRAND ALIGNMENT
I have written and managed digital copy for dozens of NBC series to ensure brand alignment across platforms.
Project Overview
Objective: Ensure brand alignment for NBC’s primetime series across digital platforms.
Challenge: Many brands were being misrepresented across digital platforms and needed strong governance from within NBC Entertainment, but there were not systems or relationships in place to establish control of our content.
My Approach: I became a subject-matter expert, developed relationships with major digital distributors, and wrote, copy-edited and managed copy across platforms to align with brand standards.
Outcome & Impact: NBC’s primetime shows now appear with optimized, brand-aligned content on all digital platforms and streaming services, upholding NBC’s standards for excellence and ensuring high search-engine results.
SAMPLES
Selected work in brand-aligned digital copy for various NBC properties
Law & Order Franchise
Episodic Copy for Law & Order: Special Victims Unit
FOR USE ON NBC.COM, NBC APP, STREAMING & CABLE PROVIDERS
Title: Man Up
Synopsis: The SVU investigates the sexual assault of a 15-year-old boy, but when he won’t cooperate, they must find another way to uncover his perpetrator. Rollins reconnects with her ex and deals with a new development in her life.
Tagline: Someone needs to man up
Headline: When an assaulted teen won’t talk, SVU must find another way to uncover his abuser.
CTA: Watch the latest episode
Promo Video Copy for Law & Order
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: Official Trailer | A Law & Order Premiere Event | NBC
Synopsis: For the first time ever, the iconic squads from Organized Crime, SVU and Law & Order must join forces to solve one case. Don’t miss the Law & Order premiere event on Thursday, January 9 at 10/9c on NBC.
Partner Marketing Copy for Law & Order
FOR USE ON DIRECTV PLATFORMS
SCREENSAVER
Headline: A full night of Law & Order is back.
Sub-headline: Watch Law & Order, SVU and Organized Crime Thursdays at 8/7c on NBC.
MOBILE PUSH NOTIFICATION
Header: Law & Order Thursday is back.
Body: McCoy, Benson and Stabler return for a full night of drama. Watch Law & Order, SVU and Organized Crime Thursdays at 8/7c on NBC.
NEWSLETTER
Title: A full night of Law & Order is back.
Body: With ripped-from-the-headlines cases, heart-pumping drama and unforgettable characters, Law & Order Thursday is back. Watch Law & Order, SVU and Organized Crime Thursdays starting at 8/7c on NBC.
CTA Button: Learn More
Chicago Franchise
Episodic Copy for Chicago Med
FOR USE ON NBC.COM, NBC APP, STREAMING & CABLE PROVIDERS
Title: Heavy Is the Head
Description: Manning and Elsa treat an ill pregnant woman who’s convinced that God will save her. The staff is conflicted about the law-breaking father of a five-year-old patient. Halstead arranges a great deal on a wedding venue. Rhodes opens his hybrid OR early.
Tagline: Time is ticking.
Headline: The staff races to save the life of a kidnapped five-year-old.
CTA: Watch the latest episode
Promo Video Copy for Chicago Med
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: Next: A Case That Will Leave Doctors Stunned
Description: Med’s doctors and nurses treat a patient unlike any they’ve seen before on an all-new Chicago Med, Wednesday at 8/7c on NBC.
Promo Video Copy for Chicago Wednesday
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: One Family. One Night. One Chicago.
Description: When the community calls, the heroes of Chicago respond. Chicago Med, Fire and P.D. return with an all-new Chicago Wednesday, November 11 starting at 8/7c on NBC.
Website Copy for Chicago Med
FOR USE ON NBC.COM, NBC APP
Show Page Headline: A city of heroes. A night of hope. Season 6 of Chicago Med premieres November 11.
Tune In: SEASON PREMIERE NOV 11 | WEDNESDAY 8/7c
SEO Meta Description: Chicago Med – Season 6 premieres Wednesday, November 11 on NBC. Dick Wolf’s medical drama follows the staff of a Chicago trauma center.
Shrink
Series Description for Shrink
FOR USE ON NBC.COM, NBC APP
Dr. David Tracey is a recent medical school graduate who has lost his residency and is now unemployed, newly single and over half a million dollars in debt. With his dream of becoming a “real doctor” dashed, he is pursing a new career path – becoming a clinical therapist. He must record the required 1,920 hours of supervised, face-to-face therapy sessions with a variety of clients in his parents’ garage all while working a side job with his best friend, living at home with his parents and quarrelsome stepbrother, and mending a broken heart.
Episodic Copy for Shrink
FOR USE ON NBC.COM, NBC APP, STREAMING & CABLE PROVIDERS
Title: Well Sanded
Description: To help a patient with an unusual sexual hang-up, David takes his session out of the garage and into the wild, where he has an uncomfortable run-in. Meanwhile, David struggles with being single, and his family is feeling the strain of his debt.
America’s Got Talent: Fantasy League
Partner Marketing Tactics for AGT: Fantasy League
FOR USE ON DIRECTV PLATFORMS
SCREENSAVER COPY
Headline: An all-new twist on AGT!
Sub-headline: Don’t miss the season premiere on Monday, January 1 at 8/7c on NBC.
PUSH NOTIFICATION COPY
Header: AGT is back – with a twist!
Body: The judges go head to head as they draft dream teams of returning contestants. Watch AGT: Fantasy League, Mondays at 8/7c on NBC.
NEWSLETTER COPY
Title: Watch America’s Got Talent: Fantasy League – Mondays on NBC
Body: America’s Got Talent judges Simon Cowell, Heidi Klum, Howie Mandel and Mel B face off for the first time ever, drafting a dream team of fan-favorite contestants from all over the world to compete for the title of AGT: Fantasy League Champion. You don’t want to miss this new twist on the beloved AGT format. Watch America’s Got Talent: Fantasy League Mondays at 8PM ET on NBC.
CTA Button: Learn More
Various Short-Form Promo Copy
Promo Video Copy for This Is Us
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: The Show That Has Never Stopped Surprising Us | This Is Us | NBC
Description: For five seasons, This Is Us has never stopped surprising us, and now is the time get caught up on the new season. This Is Us returns Tuesday, January 5 at 9/8c on NBC.
Promo Video Copy for Mr. Mayor
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: There’s a New Mayor in Town | Mr. Mayor | NBC
Description: From Tina Fey and Robert Carlock comes the new comedy about a father who runs for mayor to impress his teenage daughter, starring Ted Danson and Holly Hunter. Mr. Mayor premieres Thursday, January 7 at 8/7c on NBC.
Promo Video Copy for The Good Place
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: Every Forkin’ Season | The Good Place | NBC
Description: Ted Danson, Kristen Bell, Jameela Jamil, William Jackson Harper, Manny Jacinto and D’Arcy Carden give you a recap of everything that’s happened on Seasons 1 to 3 of The Good Place. Season 4 premieres Thursday, September 26 at 9/8c on NBC.
Promo Video Copy for Ellen’s Game of Games
FOR USE ON NBC.COM, YOUTUBE, HULU, SOCIAL PLATFORMS
Title: It’s Slime to Play! | Ellen’s Game of Games | NBC
Description: Things get wacky when contestants play Oh Ship!, Dizzy Dash, new game If I Could Turn Back Slime and more on this week’s episode of Ellen’s Game of Games, Sunday at 9/8c on NBC.